Y THE BRAND FINISHED THEIR SUMMER/FALL SEASON WITH A BANG!!! WITH THE ALFAH COLLECTION SELLING WELL DURING MLK WEEKEND 2019
IF ANYONE EVER TELLS YOU STARTING A BRAND, CLOTHING, OR A BUSINESS IS EASY … THEY ARE LIIIIAAAAARRRRRSSSS. IT TAKES CONSTANT LEARNING TO JUST KNOW HOW TO BUILD A BUSINESS, BUT IT TAKES TONS OF PATIENCE, MISTAKES, AND FAILURES TO FINALLY START GETTING THINGS RIGHT. TRUST, WE ARE BARELY BREAKING GROUND ; BUT WE ARE ABSOLUTELY GOING TO MAKE IT.
WE DISPLAYED OUR SUMMER PRODUCTS DURING JULY 2018 JUST TO SEE WHAT PEOPLE THOUGHT ABOUT IT AT FIRST GLANCE, THEN WE OFFICIALLY LAUNCHED OUR BRAND TO THE ONLINE PUBLIC IN SEPTEMBER 2018 WHEN WE WERE FINALLY ABLE TO ADD MORE PIECES TO THE COLLECTION FOR OUR FALL PRODUCTS. IT WAS AMAZING FOR MY PARTNER AND I TO BURY OUR HEARTS AND SOULS INTO LEARNING THE TRENDS AND DISCOVERING OUR OWN LIKES TO BRING OUT THE BEST IN CREATING THIS FIRST COLLECTION. THE TITLE AND DESIGN ARE BROKEN DOWN TO DETAIL ALL THE WAY TO WHY WE CHOSE SPECIFIC COLORS FOR THE PALETTE TO EVEN HAVE A MEANING BEHIND IT.
WE DEFINITELY WANTED TO DO BIG WITH THIS COLLECTION, BUT WE DID AS MUCH AS WE COULD TO REALLY SEE HOW THE POTENTIAL CUSTOMERS WOULD GRAVITATE TO IT. IT DID START OFF SLOW, BUT HAD TO ALWAYS CARRY A POSITIVE MINDSET OR IT WOULD HAVE CLEARLY NOT MADE IT. NOTICING THE SUCCESS OF SUPREME, BAPE, OFF-WHITE, AND MANY OTHERS AND NOTICING THE TIME AND EFFORT IT TOOK BEFORE TRULY REACHING THEIR PEAK ; SHOWS THAT THIS CAN’T ALWAYS BE RUSHED AND SUCCESS CAN’T HAPPEN OVER NIGHT.
IT’S SCARY, AND YOU PROBABLY WON’T GET IT RIGHT THE FIRST FEW TIMES. UNLESS YOU ALREADY KNOW WHAT YOU’RE DOING LOL. THE THRILL IS ALMOST BREATHTAKING WITH EXCITEMENT. HOPEFULLY WE’LL BE ABLE TO GET OUR BUSINESS INTO POP-UP SHOPS THIS YEAR SO YOU GUYS CAN GET EXCLUSIVE ACCESS TO THE PRODUCTS IN – PERSON AND KEEP A LOOK OUT FOR OUR LIMITED RESTOCKS ; DON’T FORGET TO SUBSCRIBE TO OUR EMAIL LISTING FOR FURTHER UPDATES!!
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